Dominique Guinard – Medium

Dominique Guinard

Dominique Guinard

Validate Content Credentials from your Browser with the Digimarc C2PA Content Credentials Extension

Update: the C2PA Content Credentials extension has been approved and is now available for free on the Chrome Web store.

4 min readNov 30, 2023

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Validate Content Credentials from your Browser with the Digimarc C2PA Content Credentials Extension

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Dominique Guinard

How Digital Watermarks Strengthen C2PA Content Credentials

With the rise of generative artificial intelligence (GenAI), and the resulting heightened risk of image manipulation, content consumers…

4 min readNov 2, 2023

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How Digital Watermarks Strengthen C2PA Content Credentials

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Dominique Guinard

Beyond the UPC: Getting Ready for the Sunrise of 2D Barcodes

I’ve had the privilege to attend a number of GS1 Connect conferences, but rarely have I come back so energized. There was a wind of change…

7 min readJun 22, 2023

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Beyond the UPC: Getting Ready for the Sunrise of 2D Barcodes

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Dominique Guinard

A Decentralized Blueprint for Digital Product Passports

The Digital Product Passport EU initiative will require many products to feature a unique Digital Passport that enables products to be…

8 min readFeb 7, 2023

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A Decentralized Blueprint for Digital Product Passports

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Dominique Guinard

Upgrading the Barcode to the Web — GS1 Digital Link Turns Five

Digital Link, the next generation product identity standard is turning five and implementations are ramping up world wide.

7 min readJan 25, 2023

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Upgrading the Barcode to the Web — GS1 Digital Link Turns Five

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Dominique Guinard

3 Big Takeaways from AIPIA World Congress 2022

A couple of weeks ago we had the chance to attend the Active & Intelligent Packaging World Congress — AIPIA 2022. This year AIPIA joined…

6 min readDec 6, 2022

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3 Big Takeaways from AIPIA World Congress 2022

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Dominique Guinard

EPCIS 2.0: Transforming the Global Supply Chain Delivering On The Promise of Full Transparency and…

The GS1 EPCIS 2.0 standard is now ratified. EPCIS represents an unprecedented effort to build a global standard to allow better…

5 min readJul 6, 2022

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EPCIS 2.0: Transforming the Global Supply Chain Delivering On The Promise of Full Transparency and…

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Dominique Guinard

EPCIS 2.0 — The Web language for supply chain data interoperability

The GS1 EPCIS 2.0 standard was released for public community review today, the last step before formal ratification of the standard. The…

8 min readOct 14, 2021

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EPCIS 2.0 — The Web language for supply chain data interoperability

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Dominique Guinard

One Product Identity, Many Tagging Technologies — Here’s Why…

Today, consumers expect end to end traceability, authenticity and engaging experiences from consumer product brands — from packaged goods…

6 min readMar 31, 2021

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One Product Identity, Many Tagging Technologies — Here’s Why…

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Dominique Guinard

Dominique Guinard

VP Innovation @Digimarc - Co-founded @EVRYTHNG, Co-Chaired GS1 Digital Link, Invented the WoT, IoT & AutoID enthusiast- author of @wotbook

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